How Web3 Projects Can Draw Marketing Inspiration from the U.S. Elections

The 2024 U.S. presidential election is not only a global political focal point but also a feast rich in marketing wisdom. Whether it's a mature Web3 project or an emerging startup, valuable marketing insights can be gained from it. This article will explore how to apply the marketing strategies of the U.S. election to the Web3 market, helping project teams build strong community relationships and win user support.

1. Clarify the value proposition and effectively use content dissemination

Experience of the U.S. Election

Candidates quickly convey their positions and commitments through refined slogans and consistent content output. An effective content strategy can establish an emotional connection between candidates and voters, enhancing support rates. For example, Trump's "Make America Great Again" emphasizes a return to traditional values, while the Democrats' "We are not going back" and "Build Back Better" are more in line with the needs of younger voters. These slogans are catchy and highly resonate with the values of the target groups.

Web3 market applications

Web3 projects should focus on the core value of their brand and clearly showcase the uniqueness of their products or services through content dissemination. Precise content can enhance users' understanding and recognition of the project, helping the brand stand out in a highly competitive market. The "Exchange the world" of a certain trading platform and the "Unlocking 21M BTC potential" of a certain project both successfully conveyed their respective core missions.

It is worth noting that overly complex or technical expressions may confuse ordinary users. Therefore, when drafting promotional slogans, project teams should consider the understanding ability and value recognition of the target audience, conveying core ideas in simple and easy-to-understand language.

2. Precisely Target the Audience

U.S. election experience

Candidates precisely segment their target groups based on voters' age, region, and needs, tailoring information for different groups to address their core concerns, effectively enhancing the alignment and support between candidates and voters.

Web3 market application

Web3 projects also need to segment the market based on different user needs and formulate corresponding marketing strategies. This not only ensures the relevance of the content but also attracts more target users. For example, technical content may be more appealing to developers, while simplified explanations are more suitable for general users.

It is recommended that project parties list all possible scenarios and user personas based on the importance and frequency of user usage scenarios, and describe the source and motivations of users as detailed as possible. Using mind maps or flowcharts can help understand and organize this information, thereby better focusing on the target audience, optimizing content output, event marketing, and effect evaluation.

3. Community Management and Consensus Building: Enhancing User Engagement and Sense of Belonging

US election experience

Candidates enhance voters' sense of participation and "proprietorship" through organizing rallies, volunteer activities, etc., allowing them to feel that their support for the candidates has a substantial impact. This approach not only increases support rates but also helps candidates establish a deep loyalty relationship with voters.

Web3 market applications

Web3 projects can enhance users' sense of belonging through organizing community activities, interactive content, and participation in proposals, allowing users to not just be consumers but also become co-builders of the project, thereby forming a stronger community consensus and loyalty.

It is worth mentioning that the founders of certain well-known trading platforms excel in community interaction and communication, remaining calm and composed even when facing skepticism, and occasionally making self-deprecating jokes. This persistence in resonating with users has allowed their projects to achieve remarkable results in the market. In contrast, some large projects seem less willing to engage in deep communication with users, which may affect their long-term development.

No matter how impressive the background of the project team or how high the valuation in the primary market, if they gradually become distant from the community, it will ultimately be difficult to succeed in the secondary market. Maintaining close contact with users and the market is key to the survival and development of the project.

4. Utilizing Celebrity and Key Opinion Leader (KOL) Endorsements

U.S. election experience

Candidates seek support from celebrities and public figures to enhance their credibility and influence, and these endorsements can also help candidates win the support of undecided voters.

Web3 market applications

Web3 projects can also leverage endorsements from KOLs and industry celebrities, using their credibility and traffic advantages to help the projects gain higher exposure and enhance user trust. Especially when the project has not yet gained sufficient market share, endorsements can help quickly increase visibility.

If resources are limited, consider seeking partners with resources and leveraging their strengths; if suitable partners cannot be found, you can also try the "riding the wave" strategy. The important thing is to make users believe that the project team has the ability to lead them to success.

5. Multi-channel Precision Communication

Experience of the US Election

Candidates engage voters through multiple channels such as television, social media, and offline events, ensuring that different groups receive information, thereby enhancing the candidate's visibility and support among various voter demographics.

Web3 market applications

Web3 projects can also distribute content through diversified channels such as social platforms, short videos, and emails, according to user habits, to reach and cover the contact points commonly used by target users, enhancing their awareness and attention to the brand.

It is worth noting that although KOL marketing is currently one of the most effective promotional methods, if the project party is not clear about its own highlights and target audience, investing funds may yield little result. KOLs and various promotional channels are just communication tools; if it is not clear who to convey the message to, what to communicate, and what users should remember, simply paying for promotional fees may struggle to gain user recognition and support.

Conclusion

I hope this article can help Web3 project teams learn from the "marketing spectacle" of the US elections how to grasp user consensus and how to lower their stance to engage with real users. Many project teams often remain aloof, focusing solely on technology and concepts, but user consensus and community recognition are the foundation of a project's success. Only by truly understanding and valuing user needs can a project stand out in the fiercely competitive Web3 market and achieve long-term development.